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Pathways to Success for Small Businesses

Pathways to Success for Small Businesses

Omar Sultan, co-founder of Sultan Ventures, Founding & Managing Partner of XLR8UH

The 2nd Annual Hawaii Small Business Conference (HSBC) at the Maui Arts & Cultural Center on May 2 & 3, 2018, will provide business owners, entrepreneurs, and employees with an opportunity to expand their expertise in numerous industry-related subjects. Hosted by Maui Economic Development Board (MEDB) and the Mayor’s Office of Economic Development, the conference program Plan, Build, Grow: Mapping a Pathway to Success is an ideal opportunity for anyone interested in learning important strategies for business success.

“You’ll hear from successful national and local business leaders and owners, on customer service, business growth and scaling, social media management, innovative tax strategies and more while networking with the business community,” said Leslie Wilkins, President & CEO of MEDB.

Mayor Alan Arakawa added, “Small businesses dominate Hawaii’s economic landscape, making up over 90 percent of the business community and employing half of our state’s employees. By helping our local businesses navigate pathways for their success, we’re also helping to encourage ingenuity and profitability that ultimately impact our community and economy.”

First-day sessions will involve a combination of renowned specialists, plenary panels, and case studies on specific subjects. Karen McCullough, Generations Speaker, will provide the Opening Keynote and panel discussions on Customer and Employee Relationships.

Omar Sultan, co-founder of Sultan Ventures, Founding & Managing Partner of XLR8UH, will present a talk on Scaling Your Business, and will moderate a panel on Shaping a Game Plan for Growth. “Our firm helps visionary founders build successful, long-lasting businesses by supporting them at every stage of their journey,” said Sultan. Gwen Woltz, co-founder of Wahine Media, will discuss Social Media Reality Check: Gone Are the Days of “Free” and moderate a panel on Social Media Maui Style. “I can help attendees envision their perfect social media world and then map the quickest and most affordable route to get there.”

The second day consists of workshops diving deeper into some of the subjects presented on the first day, including a workshop on Tax Strategies for Small Businesses presented by Robert Kawahara, CPA, Managing Member, Kawahara + Hu, LLC.

During the HSBC we will explain the importance of pivotal resources via a network of experts and investors and the hands-on expertise necessary to accelerate growth.

Omar Sultan: Co-founder, Sultan Ventures; Founding & Managing Partner, XLR8UH

To register online, visit www.HawaiiSmall.Biz or call (808) 875-2300.

Energy + Business = Opportunity

Energy + Business = Opportunity

The 2018 Maui Energy Conference returned to the Maui Arts & Cultural Center to celebrate its 5th Anniversary on March 14-15. The event, presented by the Maui Economic Development Board (MEDB) and supported by the Mayor’s Office of Economic Development, explored the theme Decarbonization: A Business Opportunity for Innovative Communities. The conference, featuring keynote speakers, panel sessions, case studies, exhibits and networking, attracted more than 300 energy-industry leaders from Hawaii, the continental U.S., Japan and Europe to exchange ideas about global projects serving today’s rapidly changing energy industry.

Doug McLeod, Chair of the Conference Program Committee, started off the conference with a “10-minute Intro to Carbon.” His remarks focused on business opportunities related to the evolving carbon markets, including agriculture. McLeod observed, “This year the conference explored carbon farming, which means using farming methods that reduce greenhouse gas emissions. Most people think agriculture on Maui cannot compete in the world markets because they think ag is about growing something and shipping it elsewhere. Ask yourself, could ag work on Maui if the transportation costs become irrelevant? That is the idea behind carbon farming.”

In his keynote, State Rep. Chris Lee said that Hawaii needs to invest its dollars in clean transportation, namely electrification. “There are a number of legislative bills to lay out the framework for a clean transportation system, with benchmarks to reduce carbon as the energy market moves forward,” said Lee. “Decarbonizing transportation will ultimately require updates in the maritime and aviation sectors as well.”

Bike-sharing programs and e-bikes were also a topic at the conference. Lee Chamberlain from rideSMART, Lahaina, and an exhibitor at the conference said, “E-bikes are popping up all over the mainland. On Maui there are numerous bike lanes and a proposed 25-mile West Maui Greenway that will transform the abandoned cane haul road into a pedestrian-bicycle friendly community.”

The conference ended with the Women in Renewable Energy (WIRE) networking reception. “MEDB is dedicated to providing opportunities for women to succeed in STEM careers, including energy. Having the WIRE networking reception is a fitting close to a conference that emphasizes diversity and inclusion,” said Leslie Wilkins, President and CEO of MEDB.

Ask yourself, could ag work on Maui if the transportation costs become irrelevant? That is the idea behind carbon farming.

Doug McLeod, Chair, Maui Energy Conference Program Committee

2nd Annual Hawaii Small Business Conference

2nd Annual Hawaii Small Business Conference

Keynote speaker Karen McCullough

Keynote speaker Karen McCullough

Maui Economic Development Board (MEDB), in collaboration with Maui County’s Office of Economic Development, will present their 2nd Annual Hawaii Small Business Conference at the Maui Arts & Cultural Center in Kahului on May 2-3, 2018. The event, coinciding with National Small Business Week, recognizes the contributions of America’s entrepreneurs and small business owners. This year’s theme, Plan, Build, Grow: Mapping A Pathway to Success, provides an opportunity to take any business to the next level, whether a one-person enterprise or a large-size company. Attendees will learn key strategies from national and local business leaders, in sessions, workshops and exhibits, on topics such as Business Growth, Customer Service, Entrepreneurial Psychology; Innovation, Tax Strategies, Social Media Management, and more.

According to Teena Rasmussen, Director of County of Maui Office of Economic Development, “Business owners are so busy working they rarely take time to reflect about their daily business or fly to a mainland conference. The Hawaii Small Business Conference offers owners a very affordable way to receive cutting edge information by nationally known speakers right here on Maui.”

Among this year’s presenters will be keynote speaker Karen McCullough, a well-known customer and employee engagement expert who inspires change in the workplace. McCullough helps organizations and leaders cut through generational stereotypes by leveraging their team’s strengths, enriching the work environment, and driving better results. For the last 15 years she has been developing creative solutions and implementing innovative methods inspiring people to connect, collaborate, and welcome change. Each of her presentations brings a realistic perspective on the future of a business.

During the Hawaii Small Business Conference, McCullough will speak on the topic “Going Beyond Your Brand—Delivering WOW Service”. She will focus on how businesses are redefining their mission and vision as their brands expand into customer and employee engagement. McCullough believes, “Your brand is the core of your company, the heart of your business, the soul of your culture, and the foundation for a great customer experience. The way you get beyond the brand is through employee and customer interaction.”

For a schedule of speakers, workshops, and online registration visit www.HawaiiSmall.Biz. For sponsorship and exhibition opportunities, email smallbiz@medb.org or call (808) 875-2300

MEDB High Tech Maui

Plan, Build, Grow

Plan, Build, Grow

Don’t miss the second annual Hawaii Small Business Conference at the Maui Arts & Cultural Center on May 2 & 3, 2018, presented by the County of Maui Mayor’s Office of Economic Development and Maui Economic Development Board. The theme of this year’s conference is “Plan, Build, Grow: Mapping A Pathway to Success.”

Hear from experts, and successful business owners, on Customer Service, Business Growth and Scaling, Social Media Management, Entrepreneurial Psychology, Innovation, Tax Strategies and more. Network with fellow business and community leaders. Learn more at www.hawaiismall.biz

Future Clinical Health Providers

Future Clinical Health Providers

King Kekaulike High School, a grantee of Maui Economic Development Board’s (MEDB) Ke Alahele Education Fund, received funding toward educational materials for their Clinical Health students. “This project, Child and Human Development, will primarily impact the students’ choice of health care professions,” said Dodi Pritchett, science teacher at King Kekaulike. “Goals of the class include a more complete understanding of the cycle of life through the study of pregnancy and birth, infant care, and child and human development, as well as developing empathy for patients as students learn how to care for each individual. We obtained four new simulation babies, hospital scrubs, and HOSA (Health Occupations Students of America) membership fees for each student enrolled in the class.”

King Kekaulike partnerships were created with a variety of local physicians and clinical health offices. “Our Clinical Health students are also in close partnership with Dr. Celeste Baldwin and the Nursing Program at UH Maui College as well as various community outreach organizations,” Pritchett noted. “Through support for this project, not only will our Clinical Health students benefit, but each and every life these students come into contact with will be positively impacted as a result of their experiences in this class.”

King Kekaulike senior Isabel Riethbrock explained, “This unit is the start of Clinical Health studies for me. Learning about pregnancy, and the ups and downs that come with it, is a huge aspect of what clinical health is. What a woman’s body endures through this process fascinates me, not only as a potential health care provider, but also as a potential future mother.”

MEDB’s Ke Alahele Education Fund grantee programs educate and train students for new career pathways that address the community’s challenges and opportunities. MEDB partners with the private, public and nonprofit sectors at the local and national levels to achieve its goal of helping the next generation soar into the future.

Thank you MEDB for positively impacting our community by investing in our future health care professionals.

Dodi Pritchett, Science Teacher, King Kekaulike High School

The Power of Service in Small Business

The Power of Service in Small Business

Petra Marquart

Petra Marquart

What keeps you up at night? Employee engagement? Service quality? The quality of your customer service can determine your success – or failure!

Petra Marquart, President of Petra Marquart and Associates, will present a comprehensive approach to customer service at the upcoming Hawaii Small Business Conference. Marquart’s topic, “The Power of Service in Small Business Success,” covers the complex issues that affect people’s performance and dedication to work. “I will offer clear instructions on how to create a setting in which productivity, creativity and passion abound,” said Marquart. “The goal is maintaining a high-quality experience for customers.

In a case study, Michael Moore, owner of Na Hoaloha ‘Ekolu, will team up with keynote speaker Maggie Bayless of ZingTrain, Inc., to explain how strong focus on training and leadership development is key to employee satisfaction and retention. “Employee empowerment produces a shared commitment to community engagement,” Moore said. “We’ve been partnering with ZingTrain for many years now. Throughout the history of our businesses, Old Lahaina Luau, Aloha Mixed Plate, Star Noodle, Leoda’s Kitchen and Pie Shop, and Hoaloha Farms, our focus on training and leadership development has been key to employee satisfaction and retention.”

Marquart’s case studies in customer service feature local businesses: Mama’s Fish House, Maui Soda and Ice Works, and Pukalani Superette. “We continue to value the support of our customers,” said Aric Nakashima, owner of Pukalani Superette. “Our store has endured because it has kept up with the times, yet held on to its friendly, neighborhood feel.” Karen Christenson, Mama’s Fish House owner, said, “Our motto is to provide stellar service to our customers.” Agreeing, David Nobriga of Maui Soda and Ice Works said, “Family and community service are our core values.”

On May 4, Marquart will run a 2.5 hour workshop and invites Maui business owners to bring their service and employee issues so that she can explore solutions and answers specific to their everyday challenges. For information and reservations for the 2017 Hawaii Small Business Conference, visit www.HawaiiSmall.biz.

Businesses need solutions and suggestions as to how their organizations can create environments in which people thrive; inspiring them to provide world-class service.

Petra Marquart, President, Petra Marquart and Associates

For information and reservations, visit www.HawaiiSmall.biz.

Discover Business Marketing and Risk Management Strategies

Discover Business Marketing and Risk Management Strategies

Are you confused about the dizzying array of marketing options for your business?
Are you struggling with how to market your business on a tight budget?
You are not alone.

Albert Samuelian

Albert Samuelian

At the upcoming Hawaii Small Business Conference, Albert Samuelian, Managing Director, OMD West and Strategy, will share his expertise on “Powerful Marketing Strategies with a Small Business Budget.” Samuelian will discuss how small businesses can use social media and marketing resources within their budgets to get the word out about their products and services. With more than 20 years of experience, including 6 years with the Hawaii Visitor’s Bureau, he specializes in combining marketing strategies using multi-media communication methods.

“My work focuses on strong integration across all forms of marketing that is consumer-focused and solution-oriented,” Samuelian explained. “I’m most excited about sharing utility-based marketing innovations that impact people’s lives in meaningful ways.”

Risk Management is another area that businesses need to consider. Drew Nagai, Assistant Vice President for Risk and Safety Management, First Insurance Company of Hawaii, will share the latest tools and strategies to assist business clients with managing their risk. “Every business is open to potential risks including the weather, fire, data loss, numerous types of theft, and a myriad of other damaging events,” said Nagai. “The goal during the session is to define, assess, and quantify what risks would most likely create an unrecoverable situation for your business.”

Hosted by Maui Economic Development Board and the Mayor’s Office of Economic Development, the Hawaii Small Business Conference (HSBC) on May 3-4 at the Maui Arts and Cultural Center is timed to coincide with the United States National Small Business Week. The conference will provide business owners, entrepreneurs, and employees with an opportunity to expand their expertise in numerous industry-related subjects.

First day sessions will involve a combination of renowned specialists, plenary panels, and case studies on specific subjects such as Bottom Line Change®, Dimensions of Marketing, Customer Service, Data Security, and Risk Management. The second day will consist of workshops that will dive deeper into some of the subjects, including one on Tax Strategies for Small Businesses.

For information and reservations visit www.HawaiiSmall.Biz , email smallbiz@medb.org, or call (808) 875-2300.

Guidance on integrated marketing strategies is key for all business owners and I’m excited to share these at Hawaii Small Business Conference.

Albert Samuelian, Managing Director, OMD West and Strategy

Learn Successful Business Strategies

Learn Successful Business Strategies

On May 3–4, 2017, Maui Economic Development Board, in collaboration with Maui County’s Office of Economic Development, will present the first-ever Hawaii Small Business Conference. The theme, Design, Protect, Engage: Small Business Strategies for Success, aims to provide business stake-holders with a rare opportunity to sharpen their professional expertise and skills.

“This year’s theme aptly describes what attendees will gain from this empowering two-day event,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “Not only will entrepreneurs, owners, and employees of new and established businesses learn how to take their business to the next level, but also they’ll gain insights on how to stay ahead of the competition.”

Maggie Bayless

Maggie Bayless

Conference attendees will network face-to-face with innovative business leaders and hear their insights, best practices, and tricks of the trade on a variety of topics. They can also take advantage of workshops and exhibits while promoting their goods and services. The first keynote presenter, Maggie Bayless, Co-Founder and Managing Partner, ZingTrain, will explore the elements of leadership and employee behavior that improve the performance of an organization in some meaningful way. Bottom Line Change®, her company’s training framework for teaching key principles of business, is a simple and clear practice for creating change. “At ZingTrain, we show how to strengthen every aspect of the business, based on five key elements: teaching, defining, living, measuring, and rewarding. Then we show the steps to great customer service: find out what the customer wants; get it for them accurately, politely, and enthusiastically; and go the extra mile. Outstanding methods are central to our own businesses and are the template for much of our training work.”

You can’t over-communicate,” Bayless explained. “People need to hear something many times to really take it in. All this communication pays off when they understand what they need to do and are able to make good decisions based on new information. Since most of our businesses are hitting their goals, this tells me we’re doing at least a few things right.”

ZingTrain instruction begins with a long-term vision, defining where you are going, what success looks like, and how to get from here to there.

Maggie Bayless, Co-Founder and Managing Partner, ZingTrain

Two MEDB Workshops Kick-Off “Startup Weekend Maui”

Two MEDB Workshops Kick-Off “Startup Weekend Maui”

In February, Maui Economic Development Board (MEDB) offered two power-packed workshops in preparation for its Pitch Bootcamp on May 16 and Startup Weekend Maui, May 19-21, 2017. Both workshops provided attendees with tips on how to launch successful ventures and strengthen their finances. Entrepreneurs and small business owners who were interested in learning how to run a business more profitably, build business skills, and avoid the mistakes that cause businesses to fail were drawn to MEDB’s first workshop, Pinching Your Pennies: Finance for Entrepreneurs.

“There’s method to the madness when it comes to running a business and a key component is understanding one’s financials,” said workshop presenter Gerry Smith, MEDB’s Director of Business Development. “This includes watching the bottom line. You should know all of your costs, both fixed and variable, and how these different components figure into the big picture. Only when you understand your costs can you begin to control them.”

Ian Elumba, co-founder of Kohola Brewery in Lahaina, noted that a strong financial awareness from the start builds a strong, growing business. “We’re a year-old business and appreciate MEDB’s workshops that teach us about profits, costs and the simple but important things to run a prosperous business.”

The second workshop, Business Model Canvas & Lean Startup Overview, was led by Omar Sultan, founder and managing partner of Sultan Ventures and XLR8UH. He touted the many benefits of the Lean Startup methodology, a scientific approach to creating and managing startups and growing businesses. “We hope participants benefit from the Lean Startup approach to help them think through the steps it takes to launch a successful business,” said Sultan. “With this method, new information can allow the entrepreneur to re-evaluate his original hypothesis and constantly learn to improve the business. The Lean Startup process is critical to establishing a strong foundation, providing tools to test a vision continuously, and helping to avoid wasting money, resources, and time.” For more information or to register for MEDB’s Pitch Bootcamp and Startup Weekend Maui in May, visit http://www.up.co/communitites/usa/maui/events.

The forthcoming Pitch Bootcamp and Startup Weekend Maui are part of a global grassroots movement of active and empowered entrepreneurs with various skill sets who are determined to learn the basics of founding startups and launching successful ventures.

Gerry Smith, MEDB Director of Business Development